Find sales force automation software resources in this topic section. Get advice on building a sales force automation strategy and learn how to define a sales strategy. Read about the advantages of sales force automation and get SFA product reviews from industry experts, as well as tips for evaluating SFA software vendors. Read case studies on sales force automation systems. Learn how to build and manage a successful sales force with our Sales Force Automation Learning Guide and get expert advice on hosted SFA. Learn the difference between up-selling and cross-selling with our tips. Find out if SFA software can help shorten the sales cycle and get valuable tips for optimizing SFA technology within your organization.